Wednesday, 26 January 2011

Clarks launching new campaign using popular music...

Clarks is launching a campaign for its Originals shoes that emphasises the brand’s connection to music and pop culture.

The brand has long been the shoe of choice for indie rock bands such as Oasis and The Verve, but Clarks says it is the first time it is communicating its connection to the music scene. It aims to “encourage a sense of community, loyalty and engagement”.

The brand is also launching what it calls a “pop-up store” within the Clarks store in London’s Piccadilly. An entire floor will be dedicated to the Clarks Original brand from 7 to 20 February, and it will host a week of “guerrilla activities” including live music events.

I wonder if Vybes Kartel has been given a call, hence him bleaching!