MTV is looking to establish a new franchise to stand alongside names like Isle Of MTV and MTV Presents, when it launches its new MTV Crashes… event in Glasgow this autumn.
The event will be led by a gig from US rapper P Diddy’s new collective, Diddy – Dirty Money, at the city’s Old Fruit Market on September 29 and follows on from the city hosting the MOBO awards last year.
In keeping with the Crashes… ethos, MTV is preparing a number of events surrounding the gig, as it looks to “crash” the whole city.
